Barbara Ferguson
 
Crossroads Managing Director
Senior trainer and consultant
 
BA (Hons) English Literature Leeds University
Postgraduate Diploma in Education Leeds University
Institute of Linguists diploma in Turkish Westminster University

Barbara is an experienced trainer and consultant with over 25 years of experience in the training and development sector gained with Crossroads, with an international training company based in London and at the Aegean University in Izmir.  She has delivered training and consultancy services for corporate clients all over Europe and Asia.

While working for the international training company in London, she was also responsible for business development in Turkey, Russia, Poland and the Czech Republic.

In 2003, she established Crossroads Danışmanlık, and is responsible for training and co-ordinating the team of UK-based and Istanbul-based trainers, for course design and writing of material.  She is also responsible for marketing Crossroads’ services and the daily management of the company.

Among the clients for whom she has run Teambuilding, Selling Skills, Negotiation skills, Presentation Skills and Business English and Communication Skills training in Istanbul are ABB, Avea, Arkas, Askaynak, Aviva, Bayer, BP, Coca-Cola, Colgate-Palmolive, Dupont, Eczacibaşi Girişim, Epson, Finansbank, Garanti Bank, JTI, Lilly, MSD, Mehmet Gün Law Firm, Mercedes-Benz, Novartis, Nike, Peppers & Rogers, Philips, Renault, Sandoz, Schering Plough, Turkcell, UCB, Unilever, and Wyeth.  She has recently facilitated a session with Özyeğin University on past achievements and future vision.

Barbara has also developed a Cross-Cultural Skills programme on Working with the Turks.

Barbara has homes in both London and Istanbul. She is married with three sons.  She is a Member of the Anglo-Turkish Society, is a Friend of the Royal Academy and a board member of the English Speaking Union in Turkey.


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